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10/08/08 YRG Expands Account Services Team
YRG Expands Account Services Team Increasing its B-to-B, B-to-C
Portland, Ore., October 8, 2008 – Despite the economic downturn, YRG, an integrated marketing communications agency, has expanded and strengthened its account services department by adding two key members to its staff. Stacy Frey joins the agency as account supervisor, and Kaitlin Stewart comes aboard as an account coordinator. These staff additions were driven by organic and new client growth.
Possessing a strong agency background in strategic planning and counsel, Stacy Frey reinforces YRG’s ability to translate a client’s business goals and needs into integrated communications plans that get significant results for clients. Stacy’s past experience includes overseeing the planning, strategy and execution of branding and identity programs for Kodak, TriMet and Regence Medical Services accounts. She has a keen ability to manage cross-disciplined project teams in the development of web, online marketing, interactive, direct response and point-of-purchase programs for a range of B-to-B and B-to-C clients. These programs enable clients to differentiate themselves from their competition and to grow their business.
A talented up-and-comer, Kaitlin Stewart plays a key account support role on multiple accounts, executing public relations and marketing programs. She has experience in planning and implementing awareness campaigns and in developing press and collateral materials for several organizations including the Muscular Dystrophy Association and CJ Hurley Century Arts.
“YRG’s focus is on understanding our clients’ goals, and then developing smart marketing programs that help move their businesses steadily forward,” said Becky Engel, director of client services. “Stacy and Kaitlin bring strong skills to YRG, strengthening our ability to create more value-driven marketing programs that enable clients to gain a competitive edge, stimulate response, and create new market and sales opportunities.”
Since January, YRG has added nine new employees to its staff to serve its growing roster of clients who seek the agency out for its results-driven marketing expertise. This year, YRG marks its 40th anniversary serving clients by building brand preference programs that increase demand for their products and services.
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Suite 700 808 SW Third Avenue
Founded in 1968 and headquartered in Portland, Oregon, Young & Roehr Group is an independent, integrated marketing agency providing strategic counsel, insightful branding, and innovative public relations, advertising and online communications for markets such as electronics, software, education, transportation, manufacturing, healthcare and tourism. YRG offers the talent, experience, and global affiliations to help companies build brands, create demand, nurture relationships and become valued leaders of their communities. It is a member of the Worldwide Partners Network, the world’s largest privately held, owner-operated advertising and marketing communications network. For the last five years YRG has been named one of the top 50 business-to-business agencies in the U.S. by B-to-B Magazine. More information about the company is available by calling (503) 222.0626 or by visiting www.yrgcommunications.com.