Salt Lake City, UT - Phoenix-based The Little Gym International has named interactive, branding and design hotshop Struck as its interactive agency of record. Struck was awarded interactive duties after a competitive pitch that involved more than 10 agencies. Struck is charged with the strategic development and execution of a new media campaign that will bring the brand proposition to life in an interactive format, and break through to an increasingly mobile audience.

The Little Gym offers age-appropriate, non-competitive curriculum for children of all ages. While the classes involve motor skill development and active learning, the real focus is helping children practice success by overcoming challenges and building self esteem. The concept has blossomed into a global company serving more than 150,000 children each year between the ages of four months and 12 years old at more than 300 locations in 20 countries.

�??Their enthusiasm for our brand made our decision easy. This enthusiasm, coupled with a strong understanding of new media and unmatched creative expertise, enables us to identify new possibilities for our brand, �?? said Paul Dickison, VP of Marketing for the Little Gym International.

Jason Bangerter, co-founder and President of Struck affirms, �??We�??re thrilled to be partnering with The Little Gym to help further expand their brand, both as parents who are aligned with their mission, and as professionals who thrive in the emerging era of social media.�?�

The announcement comes on the helm of several successful interactive initiatives from the shop, including microsites for adidas TECHFIT�?� and adidas ClimaCool�?�, and BF Goodrich, and a trailblazing banner take-over of Nick.com for Nintendo Wii�??s ExciteBots game.


ABOUT STRUCK
STRUCK is a full-service, hybrid agency located in Salt Lake City, UT and Portland, OR. At its foundation, more than 50 world-class creative specialists solidify Struck as an emerging leader in the interactive, advertising and design marketplace. Struck proudly stands as a genuine creative resource for its clients�??helping each effectively target customers and capitalize on the new era of convergent technologies. Established in 2003, Struck has garnered awards and acclaim in nearly every major design, interactive and advertising category.