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04/02/10 CAT Paws at New Marketing Campaign
PORTLAND, OR – Cat Adoption Team (CAT), the Oregon-based non-profit, has set out to substantially increase cat adoptions, donations and volunteerism.
To meet these considerable goals, CAT has partnered with Bradshaw Advertising to develop a marketing campaign designed to increase awareness and also reflect the non-profit’s deep-rooted passion to help cats and the jovial, optimistic attitude of the organization.
“We are very excited to partner with Bradshaw Advertising,” said Aaron Asmus, Executive Director of CAT. “They understood our needs and came up with a creative message that truly speaks to mission of our business and the services we provide on a daily basis.”
In order to maximize community awareness and exposure for the non-profit, Bradshaw developed an upbeat and light-hearted marketing campaign consisting of both traditional media and interactive elements. The campaign will launch in April and will run though out the spring, summer and winter months when there is an influx of homeless kittens and cats.
“We are thrilled at the opportunity to work with the Cat Adoption Team,” said Barbara Bradshaw, President of Bradshaw Advertising. “They are a great non-profit and we hope this new campaign will inspire the community to help the hundreds of cats and kittens that the CAT cares for every day.”
About Cat Adoption Team:
The Cat Adoption Team is the Pacific Northwest’s largest non-profit, no-kill cat shelter. A leader in the shelter community with its extensive shelter medicine, adoption, and foster care programs, CAT cares for 400 to 600 cats and kittens on a daily basis with the help of a dedicated team of staff and volunteers. Since its founding in 1998, CAT has found a worthy home for over 22,000 cats and kittens.
About Bradshaw Advertising:
Founded in 1986 and ranked among the top five advertising agencies in Portland, Oregon, Bradshaw is a full service advertising agency, specializing in brand and retail advertising, media and other integrated marketing services, including public relations. With a proven approach to achieving measurable results for its clients, Bradshaw has built and maintained some of the Pacific Northwest region’s leading brands. For more information about the agency, visit them on the Web at www.bradshawads.com.