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08/30/10 PARC Brings The Rat Pack Back
FOR IMMEDIATE RELEASE
Portland Area Radio Council (PARC) Hosts Client Appreciation Party Starring Gary Anthony’s Rat Pack Direct from Las Vegas
Portland, OR August 26, 2010— Portland Area Radio Council (PARC) a Northwest leader in audio and digital sound marketing, has announced its annual Client Appreciation Party is scheduled for Thursday, September 9, 2010 and will be starring legendary Las Vegas Performers, Gary Anthony’s Rat Pack. The festivities will be held from 5:00 pm to 9pm at the Oswego Lake House located at 40 N State Street in Lake Oswego, OR.
"We're thrilled to have the opportunity to show our clients how much they mean to us,” said Melissa Kunde, Executive Director of PARC. “ And we are especially excited to have Gary Anthony and his performers at the party. It gives us a wonderful opportunity to express our gratitude with world-class entertainers.”
Gary Anthony’s Rat Pack celebrates the incredible singing talent of three world-famous entertainers, Frank, Sammy and Dean, and some of the finest music and song that have ever been recorded. Experience Gary Anthony as Frank Sinatra, Andy DiMino as Dean Martin and Louie Velez as Sammy Davis Jr., all singing, all dancing, all-around entertainers. Gary is the founder of the group and his knack for being "perfectly Frank" even caught several producers' eyes when Delta Airlines and the NBA launched a new promotional campaign in 2003. Gary was picked as Ol' Blue Eyes, and was selected in a nationwide search to replicate the legendary star.
The Portland Area Radio Council's (PARC) mission is to promote the power of Radio to create fiscal health for both local businesses and the communities that Radio serves. It’s members include: Alpha Broadcasting, ClearChannel-Portland, Entercom-Portland and Westside Radio. www.portlandradio.org, www.radiogurupdx.com
Contact: Melissa Kunde
PO Box 3768
The Super Power of Sound and Story
The mind works by ear. Martin Lindstrom says 83% of all branding only appeals to the sense of sight yet, what we see is the least effective sense when it comes to memory, emotion, and influencing behavior. He says, “It is sound that influences people to buy more.”
Radio is the super-power of sound and story.
Jack Trout explains that Radio is the primary medium that helped build the biggest brands of our time from Wheaties to Chrysler (case study) to Travelocity (Case study). He also states that of all the mediums out there, right now in 2010, Radio is the only medium that can cost-effectively build a storyline of a brand in a massive way. Jack make the point that “A lot of pizza’s can look the same but they don’t have to sound the same.”
Radio: It is the empire of the air and when mindful advertisers use it with creative intention they emerge as leaders in the perception of listeners.
Facts: Radio is 200% Bigger than Facebook
73% of Internet Radio listening is the past week in to online stream of AM/FM stations. Arbitron and Edison Research Infinite Dial 2010
55% more people will use Radio in a week than will go to Google in a month in the U.S. The Nielson Co. Net Ratings, February 2010 and Arbitron Radar 104, March 2010â?¨
19% more people 12+ (239 million) will use Radio in a week than will use the Internet in a month is the U.S. The Nielson Co., Net Ratings, February 2010 and Arbitron, RADAR 104, March 2010.
200% more people will use Radio in a week than will go to Facebook in a month in the U.S. The Nielson Co. Net Ratings, February 2010 and Arbitron Radar 104, March â?¨2010
67% of people who hear something on the radio will remember to check the Internet. Radioadlab.org
Contact Us Today: Radio is waiting for you.
Radio makes small business big and big business personal. Find out how Radio can make your digital of traditional marketing efforts soar.
Email us at: Melissa@PortlandRadio.org
The Portland Area Radio Council's (PARC) is an advocate for local Radio. Our sole purpose is to provide tools, resources and information, you need to grow and profit from using the Superpower of Sound. â?¨