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News
11/01/11 Oregon Fruit Picks Pop Art for Branding
Founded in 1935, Oregon Fruit Products is an historic, family-owned and -operated company located in Salem, Oregon.
The Oregon brand is well-known to consumers for its striking black cans and distinctive typography, but more so for their contents: very high-quality fruits and berries from the Willamette Valley used for cooking and baking.
Their foodservice brand is less iconic, and the Pop Art team has begun a process aimed at capitalizing on the brand equity of the parent brand in reintroducing Berry Up!®, a new frozen fruit product used in beverages and desserts. Berry Up! extends Oregon Fruit Products' reputation for high-quality fruit and provides it in a fresh format that offers real, fresh fruit in a convenient, flavorful and versatile package for the restaurant industry.
The brand will be re-introduced with a new public web site and identity in early 2012.
Pop Art, Inc.
Address:
1125 NW Couch Street, Suite 805
Portland, OR
97209
About Us:
Pop Art is a full-service interactive agency dedicated to opening dialog between our clients and their stakeholders.
Our customers are some of the world's leading companies; these are companies that desire to use the web as a competitive advantage — not only as a marketing channel, but also as an operations platform and social network.
Our company was founded on the idea that web design is the new Pop Art, and that harnessing the combined power of human thought will change not just the Internet, but communications as whole.
