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05/20/10Account Director
Account Director
Position Summary
Portland Brand Agency is seeking a digital focused Account Director. The Account Director (AKA Client Director) reports to the Managing Director. The main responsibilities include meeting revenue goals through the development of new business opportunities with existing clients and strategically leading the relationship with the client(s) while ensuring client satisfaction and providing project level oversight. The Client Director works collaboratively with the Creative Director to ensure that the creative work meets the client's strategic objectives. The Client Director also works collaboratively with the Delivery Management Team and other Client Services team members who are tasked with tracking project budgets, deliverables, schedules and metrics.
Responsibilities
· Grow existing business: Takes an active leadership role in growing the volume and scope of work we deliver to existing clients. More specifically, the Client Director strives to meet or exceed the business development revenue goals set by the company on a quarterly basis by actively up-selling and cross-selling Liquid's services.
· Manage all aspects of an integrated marketing plan, including online/offline advertising, promotions, events, digital, marketing communications, email, mobile and social.
· Develop intimate knowledge of clientâ??s brand and business: The Client Director will keep informed of the client's business initiatives, industry trends, competitive and market landscape in order to add strategic value to the relationship and identify opportunities for delivering more services.
· Build long-term relationships: Meets with clients on a regular basis to discuss branding and marketing plans and Liquid's performance. Maps the client's organization in order to establish and build relationships across the client organization. Helps ensure that the Liquid Contacts database is updated with complete contact information for clients and prospects.
· Respond to RFP/RFQâ??s: Owns the overall proposal/RFP response process and works in collaboration with the Creative Director and Project Manager to write proposals, develop agency approach, staffing, budgets and milestones.
· Manage Financials: Establishes financial relationship with client (i.e. T&M, Retainer, Project Based, etc.) and manages to that relationship. Initiates all client billings and approves client invoices.
· Project Oversight responsibilities
o Develop Creative Brief: The Client Director writes the Creative Brief used to establish strategic and tactical objectives and parameters with client. The Creative Brief will be reviewed by the Creative Director prior to submitting it to the client for approval.
o Participate in internal reviews: Actively participates in evaluating the creative work against the Creative Brief during midpoint and final checkpoint reviews, ensuring that it will meet or exceed the client's expectations.
o Assist in creative presentations: Along with Creative Director takes a leadership position in creative presentations, facilitating the approval process.
o Client liaison: Continually acts as a liaison between the client and the internal project team.
· Provide leadership and guidance to other client services personnel: Meets with Client Supervisors and Client Coordinators on a regular basis to provide guidance, mentoring and direction and is responsible for real-rime as well as annual performance feedback.
· Assist in development of Case Studies: Helps identify potential Case Studies and gathers content.
Requirements
· 7-10 years of experience: Senior brand, advertising, account services, and/or marketing management working with respected agencies for substantial corporate clients and start-ups.At least 3-5 years of digital focused experience developing and implementing online strategies, tracking metrics, reporting results
· Strong sales and presentation skills: Ability to clearly and convincingly articulate branding, marketing and creative strategies.
· Project oversight expertise: Experience delivering integrated branding/marketing programs for large and sophisticated marketing organizations as well as for small entrepreneurial clients.
· Effective leadership and organizational skills: Ability to manage, mentor and inspire the people reporting to them and create a supportive work environment leading to professional growth.
· Broad marketing experience: Understanding of marketing services and processes. Must have generalist experience that may include developing brand strategies, retail marketing programs, trade shows and exhibits, interactive projects, brand identity systems, collateral design, etc.
· Relationship builder: Successful track record developing long-term client relationships based on delivering value and results.
· Understanding of digital marketing services process.
· Strong interpersonal skills: Open, friendly, respectful and supportive attitude that strives to create a better experience with clients as well as internal teams.
· Ability to travel: Open to overnight visits to other cities for business purposes.
submit resumes to kristin@liquidagency.com
www.liquidagency.com


