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03/24/09 Web Design White Paper
Usability Means Focusing on People, Not Technology
Great usability keeps customers focused on the service and the product, instead of how a tool works. How does your competitors' poor usability hurt them? Cart abandonment, underutilized tools, low page views and few repeat visitors. You can beat them by being smarter.
To optimize usability, we use a number of tools on the front end: paper prototyping, use-cases and solid information architecture. And on the back end, we measure with modern analytics such as ClickTracks, CrazyEgg, and Google Analytics.
Pop Art, Inc.
Address:
1125 NW Couch Street, Suite 805
Portland, OR
97209
About Us:
Pop Art is a full-service interactive agency dedicated to opening dialog between our clients and their stakeholders.
Our customers are some of the world's leading companies; these are companies that desire to use the web as a competitive advantage — not only as a marketing channel, but also as an operations platform and social network.
Our company was founded on the idea that web design is the new Pop Art, and that harnessing the combined power of human thought will change not just the Internet, but communications as whole.
