Events all >
- 2013 Rosey Awards
- December 5th, 2013
- Top Search Marketers Coming to Portland
- March 2nd, 2009
- The Fun of Awards
- November 18th, 2008
- Office space for web group
- October 29th, 2008
- November 10th, 2013
- November 10th, 2013
- Media Planner
- September 17th, 2013
- January 12th, 2010
08/11/10 An Audio Explosion in a Digital World
PO Box 3768
The Super Power of Sound and Story
The mind works by ear. Martin Lindstrom says 83% of all branding only appeals to the sense of sight yet, what we see is the least effective sense when it comes to memory, emotion, and influencing behavior. He says, “It is sound that influences people to buy more.”
Radio is the super-power of sound and story.
Jack Trout explains that Radio is the primary medium that helped build the biggest brands of our time from Wheaties to Chrysler (case study) to Travelocity (Case study). He also states that of all the mediums out there, right now in 2010, Radio is the only medium that can cost-effectively build a storyline of a brand in a massive way. Jack make the point that “A lot of pizza’s can look the same but they don’t have to sound the same.”
Radio: It is the empire of the air and when mindful advertisers use it with creative intention they emerge as leaders in the perception of listeners.
Facts: Radio is 200% Bigger than Facebook
73% of Internet Radio listening is the past week in to online stream of AM/FM stations. Arbitron and Edison Research Infinite Dial 2010
55% more people will use Radio in a week than will go to Google in a month in the U.S. The Nielson Co. Net Ratings, February 2010 and Arbitron Radar 104, March 2010â?¨
19% more people 12+ (239 million) will use Radio in a week than will use the Internet in a month is the U.S. The Nielson Co., Net Ratings, February 2010 and Arbitron, RADAR 104, March 2010.
200% more people will use Radio in a week than will go to Facebook in a month in the U.S. The Nielson Co. Net Ratings, February 2010 and Arbitron Radar 104, March â?¨2010
67% of people who hear something on the radio will remember to check the Internet. Radioadlab.org
Contact Us Today: Radio is waiting for you.
Radio makes small business big and big business personal. Find out how Radio can make your digital of traditional marketing efforts soar.
Email us at: Melissa@PortlandRadio.org
The Portland Area Radio Council's (PARC) is an advocate for local Radio. Our sole purpose is to provide tools, resources and information, you need to grow and profit from using the Superpower of Sound. â?¨