The PAF Board Of Directors come from all kinds of backgrounds — and their journey’s are firmly planted in their love for Portland’s dynamic creative community. Learn about the members of the board and get to know them at PAF events.

  • KATIE GAILEY

    Details [+]

    PAF Executive Director

    Katie is a native Oregonian who started her career in tradition media first in radio, helping on-air talent and marketing/promotions. She then transitioned over to TV, working five years at the local NBC affiliate in sales and marketing. In 2006, Katie made the jump to the agency side as a media buyer for a variety of retail and QSR clients including Dairy Queen & Papa Johns. The agency life turned out to be such a great fit that she quickly moved her way up to be Media Director and Account Director. She brings her passion, enthusiasm and excellence into all client relations, marketing plans and the Portland Advertising Federation. It’s easy to see that she truly loves what she does and the people she works with.  It’s contagious.

  • KASEY HUBER

    Details [+]

    Polara Studios, Creative Services Director

    PAF President

    From a distance, Kasey looks like any normal Portlander, athletic and fun loving, but don’t be fooled! After Foote, Cone and Belding in SF and seven years at the largest shoe company in the world, she has set her mission to help creatives get the job done. Her motto? “Fly and only touch the ground when the desire strikes.” A former client herself, she’s a natural as head of Polara’s Client Services. Need to accomplish the impossible on an impossible budget? She’ll make it happen. With Kasey, be careful what you wish for. Because it will happen.

  • SESHA LAUGHLIN

    Details [+]

    SET Creative, Account Director

    PAF Vice President

    Sesha believes in a world where laughter is loud, inspiration is always at the ready, the paint on the canvas is never quite dry, and the dial always goes to 11.  In the past 15+ years, Sesha has honed her skills connecting exceptional clients with phenomenal creators to execute groundbreaking campaigns.

    Specialties: Creative design, interior architecture, brand direction, representation, client services, multimedia strategy

  • MOLLY SPANIEL

    Details [+]

    CMD, Account Supervisor

    PAF Past President and Board Advisor

    With an eye on the big picture, Molly identifies prime opportunities for brand positioning, thought-leadership and mindshare.  She has built a proven approach to strategic communications planning that consistently delivers results.

    Molly’s work has been behind successful brands such as Sony Playstation, Intel, Dr Pepper, Tillamook Cheese, Harrah’s Casinos and Planned Parenthood.

    Specialties: Creative and strategic planning with an emphasis on brand differentiation and impact.

  • Katherine Cochran

    Details [+]

    STRUCK, Director of Production

    PAF Treasurer

    Project Management is more than an on-time and on-budget mantra for Katherine – she is constantly planning for the unexpected and rolling with the punches to deliver something even greater than expected. With over 18 years of project management experience, Katherine began her career in the telecom industry, moving on to obtain over 14 years of experience in the Marketing industry managing projects with a focus on digital. Her portfolio incorporates work with a broad range of clients, including Visa, Allstate Insurance, McDonald’s, Dreamworks, Disney, Nickelodeon Animation Studio, Hewlitt Packard, Columbia Sportswear, Mountain Hardwear, Nike and ASICS. When not in the office, Katherine spends her time chasing her young boys around or quilting, crafting and creating anything she can.
  • CINDY WADE

    Details [+]

    Mutt Industries, Managing Director

    PAF Board Advisor

    Over 20 years experience in Creative & Professional Service industry. Accounting, HR, and Operations Management

  • REBECCA ARMSTRONG

    Details [+]

    NORTH, Principal and Managing Director

    PAF Chairman Emertius

    26 years of holistic, media-neutral brand thinking for national and international brands on two continents. Passionate believer in the power of creativity and values-based branding.

    Specialties: Brand strategy; marketing communications; creative thinking; advertising; traditional and digital media; design management; business management.

  • ANDY ASKREN

    Details [+]

    Grady Britton, Creative Director & Partner

    PAF Social Chair

    I started my first agency when I was in college in Boulder—back when I knew everything. I didn’t start actually learning anything until my first job as writer with TBWA. Learned some more at FCB, D’Arcy, and Ogilvy. Finally learned enough to know that Portland was exactly the right place, and Grady Britton exactly the right agency, for me. I believe this is the best time in history to be advertising; where storytelling can take a zillion different forms and change business in a gazillion different ways. I’m lucky to be a part of it, and privileged to work with some of the best in the business at GB.

    www.linkedin.com/in/andyaskren
    plus.google.com/+AndyAskrenGB/posts
    www.twitter.com/theandy

  • Alexandra Wells

    Details [+]

    247 Laundry Service, Creative Director

    PAF Social Media Chair

     

    Alex is a fully integrated/social/digital/traditional, creative-thinking, believing, collaborating, experimenting, taking-the-lead, curiouser-and-curiousering Creative Director.

     

    Originally from Toronto, Canada, she began to make her way west five years ago with a stop in LA, and most recently, Portland. For the past 12 years, Alex has been helping brands in the automotive, CPG, beauty, food & beverage, and entertainment industries find their voices and tell their creative stories. In addition to loving awesome ideas, she also hearts skiing, traveling, reading, donuts (or any baked goods really), making ceramics, and her dog, Crumpet.

     

  • Arianna Howe

    Details [+]

    Sparkloft Media, Vice President of Client Services

    PAF Events Chair

    As the Vice President of Client Services at Sparkloft Media, and a planner at heart, Arianna ensures creative and account services provide engaging content and campaigns as well as cutting-edge research to our clients. Arianna has led some of Sparkloft’s biggest and most acclaimed campaigns for Brand USA, CAA (Creative Artists Agency), KLM and Disney. Her favorite work is rooted in audience development and consumer research. 

    Arianna gives the thumbs up to fresh air and changing it up and a hearty thumbs down to meetings without agendas or beverages.

  • PAUL SMITH

    Details [+]

    dotdotdash, VP, Client Solutions

    PAF Events Chair

    I collaborate with brands & agencies to create innovative event & retail experiences for interactive agency dotdotdash.

  • MAUREEN O’CONNOR

    Details [+]

    Portland State University, Advertising Instructor

    PAF Programs Chair

    Creative Strategy; Research & Analysis of Business Problems

  • MARK FENSKE

    Details [+]

    COUNTRY Financial, Sr Financial Advice Specialist 

    PAF Events Chair

    Senior Financial Advice Specialist Mark Fenske partners with COUNTRY Financial® representatives and clients with their retirement strategy, legacy creation, and income preservation. In his role as Happy Hour Chair for Portland Ad Fed Mark coordinates the Extremely Happy Hour events. If your agency is interested give Mark a buzz.

  • MICHELE HOUCK

    Details [+]

    VP Client Services, Sacunas

    PAF Interactive Committee

     

  • JAMIE MORRISSEY

    Details [+]

    Sea Legs Media, Video Marketing Specialist and Social Media Coordinator 

    PAF Marketing & Programs Committees

    Let’s make the digital revolution more human. Jamie Morrissey is a digital strategist and copywriter that wants to help brands make more meaningful connections with customers in the digital realm and IRL. She graduated from Portland State University with degrees in Advertising and Economics. There she completed a yearlong internship with FIR NW, a student run ad agency, and worked with the Portland Police and PSU Athletics on digital and outdoor campaigns. Other interests include craft beer sampling, sketch comedy duos and nicely bound notebooks.

     

    Specialties: Creative and Digital Strategy, Copywriting, Social Media Management and Video Marketing

  • SADIE BURCHETT

    Details [+]

    FIR Advertising, Account Planner 

    PAF Marketing & Programs Committees

    Jessica Sadie Burchett is a recent graduate of Portland State University with a degree in graphic design and account management. Prior to falling in love with account planning and strategy, she worked as a mental health counselor. She brings her active listening and empathy skills to the advertising world, believing that listening is the best way to connect with consumers.
    When she’s not digging up consumer insights, she’s upside down (as an aerial dancer).
  • IRIS BRENK

    Details [+]

    R2C Group, Creative Services Manager

    PAF Communications Secretary

    Iris has worked in advertising, on the agency side, since graduating from college as a newly minted Art Director. Through the course of her career, she has moved from art direction into Creative Services then HR roles at some of the country’s leading agencies, including OgilvyOne, Razorfish, Draftfcb and OMD. A Chicago native and Cubs season ticket holder, Iris moved to Portland in 2015, thanks to a job offer from her former ECD at Ogilvy. Currently, Iris enjoys working in the creative department at R2C Group, exploring the beauty of Oregon, getting to know the Portland ad community, and sampling all the great food.