The PAF Board Of Directors come from all kinds of backgrounds — and their journey’s are firmly planted in their love for Portland’s dynamic creative community. Learn about the members of the board and get to know them at PAF events.

  • KATIE GAILEY

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    R2C, Account Director

    PAF President

    Katie has been in media for 17+ years. She started in radio in 1998 helping on-air talent and learning about promotions & marketing events. She then transitioned over to TV, working five years at the local NBC affiliate learning all about sales and marketing. In 2006, Katie made the jump to the agency side as a media buyer for NW retail and QSR companies. The agency life turned out to be such a great fit that she quickly moved her way up to be Media Director and now Account Director. She brings her passion, enthusiasm and excellence into all client relations, marketing plans and the Portland Advertising Federation. It’s easy to see that she truly loves what she does and the people she works with.  It’s contagious.

  • MOLLY SPANIEL

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    CMD, Account Supervisor

    PAF Vice President

    With an eye on the big picture, Molly identifies prime opportunities for brand positioning, thought-leadership and mindshare.  She has built a proven approach to strategic communications planning that consistently delivers results.

    Molly’s work has been behind successful brands such as Sony Playstation, Intel, Dr Pepper, Tillamook Cheese, Harrah’s Casinos and Planned Parenthood.

    Specialties: Creative and strategic planning with an emphasis on brand differentiation and impact.

  • CINDY WADE

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    Mutt Industries, Managing Director

    PAF Treasurer/Executive Committee

    Over 20 years experience in Creative & Professional Service industry. Accounting, HR, and Operations Management

  • REBECCA ARMSTRONG

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    NORTH, Principal and Managing Director

    PAF Chairman Emertius

    26 years of holistic, media-neutral brand thinking for national and international brands on two continents. Passionate believer in the power of creativity and values-based branding.

    Specialties: Brand strategy; marketing communications; creative thinking; advertising; traditional and digital media; design management; business management.

  • ANDY ASKREN

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    Grady Britton, Creative Director & Partner

    PAF Social Chair

    I started my first agency when I was in college in Boulder—back when I knew everything. I didn’t start actually learning anything until my first job as writer with TBWA. Learned some more at FCB, D’Arcy, and Ogilvy. Finally learned enough to know that Portland was exactly the right place, and Grady Britton exactly the right agency, for me. I believe this is the best time in history to be advertising; where storytelling can take a zillion different forms and change business in a gazillion different ways. I’m lucky to be a part of it, and privileged to work with some of the best in the business at GB.

    www.linkedin.com/in/andyaskren
    plus.google.com/+AndyAskrenGB/posts
    www.twitter.com/theandy

  • PAUL SMITH

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    dotdotdash, VP, Client Solutions

    PAF Website Chair

    I collaborate with brands & agencies to create innovative event & retail experiences for interactive agency dotdotdash.

  • JOHN GROSS

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    Sparkloft Media, Director Business Development

    PAF Interactive Committee

    His entire career has been spent on the agency-side, providing him with a unique and very well-rounded background. He’s been recognized for having strong skills in a wide variety of marketing disciplines, including award-winning advertising (traditional and digital), website design, development and maintenance, sales promotions and materials, collateral, trade shows and public relations. He also spearheaded the hugely successful 2014 Rosey Awards show!

    With a balance of strong strategic thinking with a passion for great creative work, he is known for effective communication skills and a talent for leading internal and external teams.

    Specialties: Adept across all marketing disciplines with the ability to single out the medium that will be most effective for the business challenge faced.

    Significant category experience in: Beer, QSR, CPG, building industry, architectural products, gaming, retail, health insurance, and non-profit.

    He can also juggle.

  • MICHELE HOUCK

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    VP Client Services, Sacunas

    PAF Interactive Committee

     

  • MAUREEN O’CONNOR

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    Portland State University, Advertising Instructor

    PAF Programs Chair

    Creative Strategy; Research & Analysis of Business Problems

  • MARK FENSKE

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    COUNTRY Financial, Sr Financial Advice Specialist 

    PAF Programs Chair

    Senior Financial Advice Specialist Mark Fenske partners with COUNTRY Financial® representatives and clients with their retirement strategy, legacy creation, and income preservation. In his role as Happy Hour Chair for Portland Ad Fed Mark coordinates the Extremely Happy Hour events. If your agency is interested give Mark a buzz.

  • JAMIE MORRISSEY

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    Sea Legs Media, Video Marketing Specialist and Social Media Coordinator 

    PAF Marketing & Programs Committees

    Let’s make the digital revolution more human. Jamie Morrissey is a digital strategist and copywriter that wants to help brands make more meaningful connections with customers in the digital realm and IRL. She graduated from Portland State University with degrees in Advertising and Economics. There she completed a yearlong internship with FIR NW, a student run ad agency, and worked with the Portland Police and PSU Athletics on digital and outdoor campaigns. Other interests include craft beer sampling, sketch comedy duos and nicely bound notebooks.

     

    Specialties: Creative and Digital Strategy, Copywriting, Social Media Management and Video Marketing

  • SADIE BURCHETT

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    FIR Advertising, Account Planner 

    PAF Marketing & Programs Committees

    Jessica Sadie Burchett is a recent graduate of Portland State University with a degree in graphic design and account management. Prior to falling in love with account planning and strategy, she worked as a mental health counselor. She brings her active listening and empathy skills to the advertising world, believing that listening is the best way to connect with consumers.
    When she’s not digging up consumer insights, she’s upside down (as an aerial dancer).
  • SESHA LAUGHLIN

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    Twenty Four 7, Senior Account Executive

    PAF Events Committee

    Sesha believes in a world where laughter is loud, inspiration is always at the ready, the paint on the canvas is never quite dry, and the dial always goes to 11.  In the past 15+ years, Sesha has honed her skills connecting exceptional clients with phenomenal creators to execute groundbreaking campaigns.

    Specialties: Creative design, interior architecture, brand direction, representation, client services, multimedia strategy

  • KASEY HUBER

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    Polara Studios, Creative Services Director

    PAF Rosey Committee

    From a distance, Kasey looks like any normal Portlander, athletic and fun loving, but don’t be fooled! After Foote, Cone and Belding in SF and seven years at the largest shoe company in the world, she has set her mission to help creatives get the job done. Her motto? “Fly and only touch the ground when the desire strikes.” A former client herself, she’s a natural as head of Polara’s Client Services. Need to accomplish the impossible on an impossible budget? She’ll make it happen. With Kasey, be careful what you wish for. Because it will happen.

  • JAY BOWEN

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    KNOMO, Marketing Director

    PAF Rosey Committee

    Jay Bowen has over 15 years of experience working in the technology and digital space in South Africa, London and the United States. Having worked in a broad range of industry sectors such as travel, telecommunications/cable, government, non-profits and financial, she truly understands what it means to engage customers and drive activity around a brand.

    Having journalism as a major, Jay is also passionately involved in writing and creating digital content to engage customers. She also avidly maintains her own blog and continues to donate these skills and others to the non-profits she works with on an ongoing basis.

  • STEVE POTESTIO

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    Mathys-Potestio, Partner and CEO

    PAF Sponsorships Chair

    I’ve been described as a good guy to have a beer with. Maybe I was buying.

    Creative/Digital industry Talent Management, Recruitment/Staffing, Human Resources, and Operations Management. Dedicated to building people positive cultures to help businesses grow, attract, retain and develop talent. Consultant for digital, branding, marketing, and design firms.

    I’m the guy agency principals and the creative/digital community comes to for advice and guidance.

    Talent recruitment, staffing, placement and consulting work with over 100 creative agencies and global brands in Austin, Portland, San Francisco, Seattle, London, Amsterdam, and Singapore.

    Entrepreneur/Executive management at some of the fastest growing private companies in Oregon making Portland Business Journal Top 100 in 2009, 2008, 2005 and 2004.

    Has spoken/presented at Portland State, University of Oregon, Pacific Northwest College of Art, The Art Institute (Keynote Speaker for 2012 Graduation), American Institute of Graphic Arts, American Institute of Architects, Portland Community College (Digital Program Advisory Committee), Public Relations Society of America, Entrepreneurs’ Organization Accelerator and Federal Department of Corrections.

    Co-founded and launched successful creative staffing agencies Mathys+Potestio and 52 Limited. Mathys+Potestio is a full-service creative staffing agency, placement, search and talent/HR consulting business servicing the creative and marketing communications industries. We know it and do it like no other.

  • IRIS BRENK

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    R2C Group, Creative Services Manager

    PAF Communications Secretary

    Iris has worked in advertising, on the agency side, since graduating from college as a newly minted Art Director. Through the course of her career, she has moved from art direction into Creative Services then HR roles at some of the country’s leading agencies, including OgilvyOne, Razorfish, Draftfcb and OMD. A Chicago native and Cubs season ticket holder, Iris moved to Portland in 2015, thanks to a job offer from her former ECD at Ogilvy. Currently, Iris enjoys working in the creative department at R2C Group, exploring the beauty of Oregon, getting to know the Portland ad community, and sampling all the great food.